Social Media and Content Marketing Manager

At Adventure Yogi, we are looking for a social media expert and someone who loves creating engaging content…is this you? Read more below and if it is you, apply today!

Here at AY, we specialise in offering adventure wellness yoga holidays and retreats in the UK and abroad.  As one of the first ever retreat companies (that’s true!) we started in 2006 to share our love of yoga, adventure sports and delicious veggie food and to share how yoga and meditation in beautiful places, away from your day-to-day, can transform lives. We bring the fun into yoga retreats while creating healthy experiences for solo travellers or friends/family members. We get so much joy from seeing our guests change throughout their retreat with us; arriving tired, exhausted and stressed, the retreat happens to them, and they depart glowing, radiant and full of positive energy. We are an inclusive and open-minded company that welcomes all, where everyone can learn something new from each other. We are a female-led and all-female office team, and we work together collaboratively and supportively and have fun doing so!

We are working on our sustainability practices and have been measuring our carbon for the last few years so that we can understand how we contribute to carbon emissions. We are consciously working towards reducing it without compromising on quality retreats. In 2025 and beyond, we will work towards B Corp to reach more people and help them create healthy habits and life-changing experiences.

Tell me about the role

This role supports the MD in creating, developing, implementing, and growing AY’s digital presence and maximising sales and growth. The role specialises in social media, mainly Instagram, Facebook, TikTok, and Pinterest, as well as content creation either from already made video and photography or also created by you whilst on retreats. There is the opportunity to travel and experience yoga retreats in the UK and abroad, taking videos and photos and creating inspirational content. It is your role to generate content ideas and the overall content strategy to showcase the retreat experience with us and various creative and inspiring ways to get our brand messaging across to the right audiences. The role will also be managing email marketing, content writing, and content creation (ideally with experience in photography and video creation) for socials and working with our PPC agency to create and test video content and ad copy. Administrative tasks include communicating with the retreat teams about their retreats and their collaborative promotional activities, influencer PR, brand collaborations, and product launches and working at events to promote the AY offerings to a broader audience.

Who are we looking for?

• Are you someone who loves yoga, wellness, travel and adventure
• Are you a friendly and warm person who can communicate with teams and guests to get the best results
• Are you someone who thrives working in a collaborative team, supporting each other when needed
• Are you someone who likes a dynamic, reactive, fast-paced work life
• Are you a creative brimming with ideas ready to share and has a good eye for wellness travel content, content creation and copywriting
• Are you someone who loves to travel and be away from home and happy to do social media scheduling on weekends and evenings

If you are all the above, we would love to hear from you!

Other benefits

• Experience a varied marketing role in an exciting and varied work environment.
• Travel paid for to go on 12 retreats across the world in one year!
• Digital experience in a growing and exciting industry, the wellness and wellness travel industry
• Gain an excellent understanding of communications practices
• Take the day off on your birthday! (plus 28 days annual leave per year, inclusive of public holidays)
• Build a network of contacts.
• SMART pension -the only workplace pension that invests your money into renewable energy
• 5 paid sick days per year
• Hybrid working – work from our Hove HO and from home

Responsibilities and primary duties of the post:

1. Create and implement the content marketing strategy for Adventure Yogi, specifically for social media channels Instagram, Facebook, TikTok, Pinterest, YouTube, and email marketing
2. Share engaging content on socials, respond to followers, work on engagement, and develop promotions and competitions
3. Support the ads agency with ad content creation and ad copy for Meta and PPC. Learn what works and what doesn’t to create optimal content.
4. Create video content from our existing library or take new content (video and photography) on location.
5. Video production and editing using Capcut or similar
6. Understand and support brand values and messaging and weave them through our marketing.
7. Learn and understand and combine our sustainability goals into the brand strategy, messaging, and values.
8. Work with digital analytics tools such as GA4, FB, and Instagram business suite to measure and report the performance of all digital marketing campaigns, including sales, promotions, emails, and visitor traffic.
9. From the content strategy, write regular SEO-optimised blog content for our website or other website sources.
10. Learn and use our email marketing platform to produce weekly newsletters, build on our segmentation and automation, and create strategies to grow our mailing list.
11. Manage influencer PR, press trips, and coverage.
12. Manage photographers and content producers where needed
13. Build relationships with brands for collaborations that complement the AY brand, aiming to deliver projects and /or competitions to ensure maximum exposure for both brands.
14. Work with our retreat teams to support them with on-brand promotional material for their retreats, provide discount codes, engage with them for content collaborations, and create launch strategies for new retreat products with them.
15. Attend retreats to enable you to understand our audience to produce the type of content they want to engage with
16. Because it is a social media role, we do need you to be happy to do stories over the weekend when our audience is most engaged and over the Xmas
    holidays. This role suits a flexible person who is happy to do this.
17. Happy and excited to learn new concepts outside of your comfort zone such as working with AI or new software that we have to integrate into the marketing role.

Skills required

1. A creative and has an eye for good design, especially yoga, wellness, and wellness travel.
2. Has excellent literacy and grammar ability for copywriting
3. A team player who works collaboratively in a friendly and professional manner
4. Independent thinking and assertiveness
5. Great interpersonal skills, enjoys communicating with others
6. Ability to work under pressure, be flexible and solve problems.